Plan Your Content Before You Create It
What does your target audience expect to hear from you? If your content is not aligned with their expectations you are missing out on valuable opportunities for engagement and conversion. We can develop targeted content strategies that will make your message reach further and attract and engage a new audience.
The content that generally works best is informative, relates to a particular topic or interest, provides value, and is easy to share. In the age of content marketing we recommend creating branded visual content for all of your communication channels. Case studies, white papers, interviews, how-to instructions, and posts on social media and blogging platforms can provide valuable content for just about any campaign. An effective content strategy can tie it all together.
Targeting Your Content
More specific details will depend on your own industry, target demographics, and product or service offerings. A good starting point is always to look at what your competition and related industries are doing and seeing if any of that would benefit your brand as well. Effective content can be found from many sources, and a skilled content strategist can help you determine which will provide the best possible result for you.
Web Content Strategy
All great content starts with a plan. We will take a strategic approach to developing yours, ensuring that it meets your customers’ needs while also supporting your business objectives. Our web strategy services include:
- Researching your clients requirements and how you can meet them
- Engaging key stakeholders through focus groups, telephone interviews and questionnaires, to gain an understanding of how they use your existing site (if you have one) and what they’d like to see improved
- Carrying out an audit of your current content, looking at usability, how well it communicates your brand and whether it meets your business aims
- Working with you to create a web-friendly, consistent tone of voice
- Generating ideas and a workable schedule for creating new content.
We will provide you with a web content strategy containing analysis, and plans that offer short and long-term options. During the project we will work with you to ensure that our recommendations are achievable and suited to easy future maintenance by your organisation.
To succeed at content marketing, it’s essential that your content strategy be based on a methodical, repeatable process. Our process begins with a thorough analysis and follows through to publication and beyond. The result is content that enhances the user experience of your site, ensures that content is on-brand and targeted to your audience, achieves business and user goals, and is well organised and managed. The basic process steps:
- Content Inventory
- Content Audit
- Gap Analysis
- Content Strategy Brief.
Zana Media Content Services
Our comprehensive and cost-effective offerings also include buzz-worthy social media posts, captivating curations, and meticulous proofreading, to name a few. And if you have your own content but lack traffic, we’ll rewrite and optimize your content so that it attracts potential customers.
Contact us about creating a content strategy for your site. To order our services or if you require more details of any service and price alternatives. Please email to firstname.lastname@example.org, use our Contact Form, or call +44 (0)20 8050 1787 during normal office hours.