To attract and convert customers, it is crucial for ecommerce businesses to have the right SEO web content. Customers visiting your online store need to feel confident in your store and the quality of your products. Simple product descriptions and minimal web pages are no longer good enough. The ecommerce industry is highly competitive and your online store needs the right combination of optimized content for search engines and engaging content for consumers. Zana Media are skilled in creating web content for online stores in a wide variety of industries. This includes product descriptions, company web pages, blog posts, how-to articles and meta tags. We have experience in writing compelling ecommerce website content that matches your brand’s identity.
Unique content is crucial for writing product descriptions. If you copy the supplier’s description directly onto your site, you’ll risk being penalised for duplicate content by Google, essentially destroying your search engine rankings. We will write unique content for your product descriptions that are both SEO-friendly and appealing to customers.
An online product description should be such that it creates the same sense of awareness and desire about a product as a visit to a brick and mortar store would. Irrespective of which e-commerce platform your site is built on, your product descriptions play a key role in influencing buying behaviour, and delivering a seamless shopping experience.
However, product descriptions are not just about giving the potential buyers plain and bland information about the product; it is more about convincing them that your product is what they need.
eCommerce SEO Content
Your online store’s web content needs to be engaging and convincing, but also optimised for search engines. Zana Media will ensure that all your content (general web pages, product descriptions and supporting content marketing pieces) is written to rank well for relevant keywords.
With Each Product Description You Get:
- Content exclusively written for every single product
- Product Descriptions written specifically to match your niche
- Written in a voice and tone that reflects your brand
- You will receive content that not just describes the functions, but also highlights the benefits.
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